There are many steps that go into the conception of, strategy, creation, execution and confirmation of a sound media plan. The required ten (10) steps are roughly as follows and can represent a full time position for an internal marketing person. CAMPAIGN CONCEPTION: Marketing must first conceive of the campaign...

On April 10, 2013, White Plains based Buttercup Bake Shop launched a program that supports The Leukemia & Lymphoma Society’s (www.lls.org) mission to find a cure for cancer. Starting today, the bake shop, located at the corner of Martine Avenue and Court Street will be selling LLS paper icons to...