Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook reduced traffic to brand pages, and likes became harder than ever to get. If your flow of new Facebook likes has slowed to a crawl, don't worry about it. Here are the surprising reasons likes don't matter as much anymore and what you should be thinking about.View Post
Content marketing is an extremely effective tactic for attracting new customers and boosting sales, but it also can be quite time-consuming. The good news is that there are many great resources available today that make it easier and more efficient to create and manage content that really stands out. Here is a look at some of the best free resources to get you on the right track.View Post
Do you think that hackers are only after big corporate websites? Think again. The truth is that hackers are trying to break into your website almost all the time using automated scripts. This may come as a shock to you, but according to a recent report, more than 40 percent of phishing cyberattacks specifically target small business websites.
About a quarter of all websites on the internet are run by WordPress, and approximately 90% of all NEW websites are built on WordPress which makes it a constant target for hackers. These hackers have several reasons why they want to target your website.View Post
Studies suggest brands spending more on customer retention have a higher chance of gaining market share, compared to those spending more on acquisition. It may sound intuitive to spend more on retention to improve your bottom line, but it’s complicated to figure out which methods will work for your business. Fortunately, you can get started today simply by focusing on your customer’s pain points and level of engagement.View Post
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The numbers indicate that Outdoor Advertising is not slowing down, and still remains a reliable and effective advertising method for business.
You might be getting leads from SEO, SEM, PPC advertising or email marketing, but how do you track them? A Customer Relationship Management (CRM) program can help manage leads, conversions and close deals in your sales pipeline. Here are four tips to optimize the process for maximum ROI and why it matters.
People said social media wouldn't last, or it was just for young people, or there was no ROI for businesses. Yet, here we are, at the very start of 2017, and you probably have several social media accounts for your business or to keep up with family and friends. Social media has matured, and here are four trends you can expect to grow even bigger this year.View Post
WordPress has important updates at least once a month. Frequent updates are necessary as with each new release they fix bugs, add new features, improve performance and enhance existing features. If you are receiving emails from WordPress to update your site and ignoring them, you may want to re-consider and here's why...
While 2016 was filled with plenty of surprises, the marketing topics listed in this annual roundup do not come as a surprise to our marketing team. In 2016, marketing professionals saw a fundamental shift in sales & marketing, a push for video content, the success of outdoor advertising rising and much more!
The start of the New Year is a great time to reflect on the best moments in marketing.View Post
Your brand comes down to what your customers and prospects think about your company. It's about their expectations — think of it as a "promise" that is fulfilled every time they buy your products or services. Put this to the test yourself: what brands do you enjoy using? What do you expect to experience when you buy the product?