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23 Feb, 2017

4 Surprising Reasons Facebook Likes Don't Matter Anymore

Inbound + Digital Marketing, Social Media, Facebook

Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook reduced traffic to brand pages, and likes became harder than ever to get. If your flow of new Facebook likes has slowed to a crawl, don't worry about it. Here are the surprising reasons likes don't matter as much anymore and what you should be thinking about. 

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16 Feb, 2017

Yawn... Give Your Content Marketing Some Impact!

Inbound + Digital Marketing, Content Marketing

Content marketing is an extremely effective tactic for attracting new customers and boosting sales, but it also can be quite time-consuming. The good news is that there are many great resources available today that make it easier and more efficient to create and manage content that really stands out. Here is a look at some of the best free resources to get you on the right track.

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07 Feb, 2017

Why do Hackers Want to Attack MY Little Old Website?

Security, Website, Website Optimization, SSL

Do you think that hackers are only after big corporate websites? Think again. The truth is that hackers are trying to break into your website almost all the time using automated scripts. This may come as a shock to you, but according to a recent report, more than 40 percent of phishing cyberattacks specifically target small business websites. 

 

About a quarter of all websites on the internet are run by WordPress, and approximately 90% of all NEW websites are built on WordPress which makes it a constant target for hackers. These hackers have several reasons why they want to target your website.

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02 Feb, 2017

Increase Customer Loyalty with these 5 Guaranteed Customer Retention Tactics

CRM, customer loyalty, customer service

Studies suggest brands spending more on customer retention have a higher chance of gaining market share, compared to those spending more on acquisition. It may sound intuitive to spend more on retention to improve your bottom line, but it’s complicated to figure out which methods will work for your business. Fortunately, you can get started today simply by focusing on your customer’s pain points and level of engagement. 

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26 Jan, 2017

Monthly Round-Up: 8 of the Most Useful Outdoor Advertising Articles for your 2017 Campaigns

Outdoor Advertising, monthly roundup

Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The numbers indicate that Outdoor Advertising is not slowing down, and still remains a reliable and effective advertising method for business. 

 

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19 Jan, 2017

Is Your CRM Setup to Properly Track Your Sales Pipeline?

Sales & Marketing, CRM, Sales

You might be getting leads from SEO, SEM, PPC advertising or email marketing, but how do you track them? A Customer Relationship Management (CRM) program can help manage leads, conversions and close deals in your sales pipeline. Here are four tips to optimize the process for maximum ROI and why it matters. 

 

 

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12 Jan, 2017

Don't Miss These 4 Social Media Trends That Will Grow in 2017

Inbound + Digital Marketing, Social Media

People said social media wouldn't last, or it was just for young people, or there was no ROI for businesses. Yet, here we are, at the very start of 2017, and you probably have several social media accounts for your business or to keep up with family and friends. Social media has matured, and here are four trends you can expect to grow even bigger this year.

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10 Jan, 2017

Why Do I Need to Keep My WordPress Website Updated?

Security, Website, WordPress

WordPress has important updates at least once a month. Frequent updates are necessary as with each new release they fix bugs, add new features, improve performance and enhance existing features. If you are receiving emails from WordPress to update your site and ignoring them, you may want to re-consider and here's why...

 

 

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03 Jan, 2017

Annual Roundup: Top 7 Marketing Blog Posts From Last Year To Get You Ready for 2017

Inbound + Digital Marketing, monthly roundup

While 2016 was filled with plenty of surprises, the marketing topics listed in this annual roundup do not come as a surprise to our marketing team. In 2016, marketing professionals saw a fundamental shift in sales & marketing, a push for video content, the success of outdoor advertising rising and much more! 

 The start of the New Year is a great time to reflect on the best moments in marketing. 

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20 Dec, 2016

Build a Great Brand in 2017 with Consistent Design, Imagery and Brand Story

Creative Services, Branding, Graphic Design

Your brand comes down to what your customers and prospects think about your company. It's about their expectations — think of it as a "promise" that is fulfilled every time they buy your products or services. Put this to the test yourself: what brands do you enjoy using? What do you expect to experience when you buy the product?

 

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