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Outdoor Advertising Blog


 

26 Jan, 2017

Monthly Round-Up: 8 of the Most Useful Outdoor Advertising Articles for your 2017 Campaigns

Outdoor Advertising, monthly roundup

Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The numbers indicate that Outdoor Advertising is not slowing down, and still remains a reliable and effective advertising method for business. 

 

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01 Dec, 2016

New Advertising Opportunities Abound at the Newly Renovated White Plains City Center Mall

Outdoor Advertising, Outdoor Advertising Ideas, Mall Advertising

An upscale, sleek renovation to the White Plains City Center Mall will make the City Center Mall an excellent place for advertisers including, businesses, colleges and hospitals. Advertisers can capitalize on the positive impact that theWhite Plains City Center Mall reopening will bring to the community, which is expected have foot traffic of well over 500,000 visitors per month. 

 

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01 Nov, 2016

3 of the Most Clever Billboards You've Ever Seen

Outdoor Advertising, Outdoor Advertising Types

Billboard advertising is a large part of the out-of-home advertising industry that reaches large groups of consumers who are constantly on the move. A clever billboard design with good creative can be very hard to miss and attract attention from miles around.  Although the creative may seem like the most important decision when deciding on billboard advertising, strategic placement should rank just as high on your list. To reach your consumers you need to be bold and have good placement. 

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13 Oct, 2016

Want to Know if Your Outdoor Advertising Campaign Will Be Effective? [Free E-Book]

Outdoor Advertising

By focusing on 4 key performance indicators (KPI), you will be able to understand & measure the effectiveness of out-of-home advertising. Outdoor Advertising or out-of-home ("OOH") is one of the most under-appreciated media options and scores the higher than any other form of media in purchase intent... BUT only when the creative is good. Since very few ads are pre-tested before they hit the market, there are far fewer successful OOH ads than there could be. 

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30 Sep, 2016

The 3 Amazing Benefits of Stadium Advertising

Outdoor Advertising, Outdoor Advertising Types

Stadium advertising has grown exponentially in the past 10 years. Your brand can use stadium advertising to reach a captive audience with guaranteed circulation and demographics, excellent visibility and size impressions, plus the possibility of TV exposure. While it may seem to soon to plan for 2017, most stadium advertising is sold in advance for the entire season. 

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06 Sep, 2016

How Local Outdoor Media Companies Can Help With Your Marketing Needs

Outdoor Advertising, Sales

Working with a local outdoor media company can put your small & medium sized business at a strategic advantage. In a study conducted by Borrell Associates , they asked open-ended questions on how local outdoor media companies can help with their marketing needs. The most mentioned word was "affordability," “cost,” ROI,” and “money” (39% used these words).

 

 

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05 Jul, 2016

Pay Attention to These 3 Emerging Trends in Outdoor Advertising

Sales & Marketing, Outdoor Advertising, Sales

It’s an exciting time for out of home (OOH) location-marketing. The medium is at the beginning of a revolution that will change it completely. OOH is the last traditional media to be disrupted, and there are thre macro forces driving this: consumer media habits, advertiser demands, and technological advancements.

 

 

 

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20 Jun, 2016

How OOH Can Win the Digital Game

Sales & Marketing, Outdoor Advertising, Sales

While everyone agrees OOH must leverage the same technology that powers today’s web and mobile advertising platforms, questions remain on how we’ll get there. It will take our collective (and collaborative) effort to disrupt current conventions and usher in OOH advertising’s next era. Here is a three-step playbook from FEPE for OOH to win the digital future.

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31 Mar, 2016

When OOH Advertising and Mobile Collide

Outdoor Advertising, Marketing, OOH, Mobile

Imagine this scenario: You’re walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. Thanks to the brand's awesome mobile website, you can buy it instantaneously. Welcome to the newest and trending consumer journey. 

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01 Mar, 2016

How Smart Billboards Are Revolutionizing Outdoor Advertising

Outdoor Advertising, Marketing

Digital technology is revolutionizing billboard advertising. Digital billboards generate high recall rates and positive reactions, a Nielsen survey shows. Seventy-five percent of consumers who travel roadways with digital billboards can recall seeing one within the past month, and 55 percent of those can recall the sign's message most of the time or every time they pass by.

 

Some advertising agencies are taking advantage of these numbers by combining billboards with smart technology that interacts with passersby. Here are some ways smart technology is making billboard advertising even more effective.

 

 

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