Search engine marketing (SEM) is the process of driving traffic to your school's digital properties using paid search. This is different from search engine optimization (SEO), which relies on organic traffic. You can see paid search ads alongside the organic results when you enter a search term. With SEM, you pay to have your ad appear when prospective students and parents search for things related to your school. You can target students with highly detailed campaigns as part of your Inbound marketing efforts.View Post
Traditional marketing fundamentally changed when the internet took center stage and Google became the largest search engine in the world. Control shifted from companies and organizations to customers. Everyone from consumers to business buyers use the web to research products and services before they make a purchase. Traditional marketing methods such as radio and TV have been rendered less effective for private schools. New tactics such as Inbound marketing, PPC advertising, email marketing, SEO and SEM are now more effective for private schools to reach students & prospective parents.View Post
Many private schools today are under immense pressure to do more, with fewer resources, especially when it comes to marketing. This often means that they have to justify every dollar spent. In order to meet this demand, private schools are turning to Inbound marketing techniques. Inbound marketing is a multifaceted marketing plan that uses a variety of techniques, such as email marketing, PPC advertising, social media marketing, blogs, SEO rich content and e-books. Even with the cost effectiveness of Inbound marketing, private schools still need to justify its use.
With more than five million students attending over 30,000 private schools across the country, competition to attract and recruit students is at an all-time high. Many private schools are now discovering that standard marketing strategies, such as direct mailings and TV/radio ads, are not enough. Today's tech-savvy students and their families are heading online to find the right school.
Every year you face the same challenge: How do you get busy parents and students to attend your school's open house? Digital marketing and outdoor advertising offers you a wide variety of tools to reach your next class of students. Consider the following three methods for promoting your next open house.View Post
Competition among private schools to attract and recruit top-talent students is at an all-time high. Private schools are continuously looking for marketing strategies to help them expand their pool of potential student applicants. Some schools have done away with standard marketing techniques, such as outdoor marketing, in exchange for a solely digital marketing strategy. Unfortunately, these schools are missing out on the incredible marketing power that these standard techniques, such as outdoor bus shelter advertising, have to offer.
Is your private school having trouble attracting the number of high-level applicants you want? Investing in key updates to four main components of your school's marketing campaign may help. While a decade ago, standard marketing techniques such as direct mail, TV and radio ads and email campaigns were enough to recruit prospective students, times have changed.View Post
All your hard work is paying off. Your school website is chock-full of great content. But a great private school or university website without proper search engine optimization (SEO) is like having a four-star restaurant in the middle of the ocean — it’s impossible to find. Use these four tactics to improve your search rankings, create a great user experience and get the most out of SEO.
Atmosphere Academy is a free public charter school in the Bronx that started in the Fall of 2015. They educate 6th-8th graders and offer a wide range of programs.View Post
An active blog is a valuable asset in your school's inbound marketing strategy. A study by HubSpot revealed that forward-thinking marketers who put blogging at the top of their list of promotion tactics are 13 times more likely to show consistent, positive results. To get the most of your education blog, incorporate these elements: