Oh Snap! Why Your Small Business Should Be On Snapchat Now

Social Media, Small Business, Snapchat, Social Media

 

By now you’ve heard the buzz around the social media network, Snapchat, but may not be sure how it applies to your business. Now’s the time to learn! With over 100 million daily active users and 400 million snaps per day, Snapchat is the fastest growing social network in history. Not to mention, it’s the perfect way to reach a younger generation as a majority of it’s users are between the ages 13 and 34. Why wouldn’t you want to jump on the Snapchat bandwagon?

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Free Houzz University Events for Professionals in Westchester & Fairfield

Fairfield, Gibbons Digital, Houzz, Small Business, small business tools, training session, Westchester, Westchester County Businesses

 

The teams at Murphy Brothers Contracting and Gibbons Digital Consultants are thrilled to empower local professionals to join Houzz’s global network by hosting “Houzz University” training sessions for area shelter industry professionals. 

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5 Ways To Market Your Business With Your Facebook Cover Photo

Social Media, Small Business, social media tips, cover photo, Facebook

Attention all small business owners! Are you using your Facebook cover photo to it’s full potential?  

With 1.01 billion daily active users on Facebook it’s important to brand your business and catch user’s attention.  Your cover photo is prime real estate, as it’s one of the first things users will see on your Page, and when utilized can be a quick and easy way to promote your business.  Here are a few tips and tricks for making the most out of your Facebook cover photo.

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Make It Official! Verify Your Facebook Business Page

Verified Facebook Page, Facebook, Facebook Business Page, Local Business

Facebook is offering a new service for local businesses to verify their Facebook Business Page.  By verifying your Business Page, you are confirming the Page is authentic which will help gain the trust of your consumers and fans.  Added bonus, a verified Page will show up higher in search results. It’s a no brainer!

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Facebook Place Tips and New Bluetooth Facebook Beacons

Facebook Marketing, Facebook Place Tips, Product Features, Small Business, small business tools, Social Media for Small Business, Social Media Marketing, Facebook, Facebook Beacon, Social Media

We’re all guilty of getting a little impatient waiting in line at stores and, more often than not, end up on Facebook to distract ourselves.  The new Bluetooth Facebook beacon, using Facebook Place Tips, lets business owners send relevant information about their store right to the top of the app to keep those restless customers engaged.

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Get Your News Stories Instantly With Facebook’s Instant Articles

Facebook, Facebook Instant Articles

Sick of waiting for a web page to load?  When it comes to surfing the web, we’re all guilty of being a little impatient and expecting our content to load instantly.  According to Facebook, it takes over 8 seconds on average to load an article using a web browser.  Not ok!  With the launch of their new Instant Articles, readers will be able to load articles ten times faster in the Facebook app than a standard web page.

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Now You Can Record and Upload Landscape Videos to Twitter

Video Marketing, Twitter

Finally, you can record videos in the Twitter mobile app any way you want! When they added the ability to shoot, edit and upload video in-app earlier this year, it seemed baffling that they didn't include landscape capabilities. Considering that of all internet activity, 1/3 is watching video with more than 100 million people watching video everyday, this is definitely the right step for Twitter.

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How to get Graphic without a Designer: Small Business Tools

Graphic Design, Canva, Small Business

Are you a small business owner without a budget for a graphic designer? These helpful tools will help you bring your visual A game into your digital and print branding, even if you don’t have Photoshop!

They say a picture is worth a thousand words; it may also be worth a thousand retweets. For small and mid-size businesses, a graphic designer isn’t always in the budget, which is why we’re in love with Canva - a free service where anyone can make branded cover photos, infographics, flyers, invitations, email marketing and images for posts.

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Understanding the Google Algorithm Change

Google, Google SEO, Mobile Friendly

Google announced that on April 21 its search algorithm was changed to take into account a website's mobile friendliness.  The change is designed to give a boost to mobile-friendly pages in Google’s mobile search results.   It's important to understand what this means for your website.

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Fun #Follow Fridays

#FollowFriday, Facebook

By now you are probably familiar with Follow Friday, or #FF, on Twitter. If not, the concept is simple. Every Friday Twitter users have the opportunity to send out tweets recommending interesting people or brands to their followers. It can be a great networking tool that is effortless and fun… when done the right way.

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