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What is Inbound Marketing?

Turn to Inbound Marketing to deliver measurable, consistent growth for your company. Engaging, high quality content in the form of blogs, infographics, downloadable white papers, e-books, video content and more pulls people toward your website. Partner with one of the top Inbound Marketing Agencies in America and receive the tools, strategy, implementation, ongoing support & training your team needs to be a success in marketing today.

"Inbound Marketing," a term coined by the founders of HubSpot, focuses on creating quality content that pulls people toward your company's product and services.  

By understanding the questions that matter to your prospects and developing quality content on your website and blog to answer these questions, you will provide high value to your prospects and clients, thereby starting a relationship that is more powerful and long lasting. The objective is to convert qualified traffic into leads based on where they are in the buying process. Using an inbound marketing communication strategy, you will guide your leads through the buying process and ultimately delight customers throughout the various life cycles of your relationship.

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ATTRACT

 

Phase 1 of your inbound marketing relationship with your new prospect is focused on attracting new visitors to your website using tactical digital marketing…

  • SEO / Keywords
  • Blogging
  • Social Media Publishing
  • Paid-per-click (PPC) advertising
  • Offline
CONVERT

 

Phase 2 of inbound marketing focuses on converting visitors to leads using...

CLOSE

 

Phase 3 focuses on sales and marketing turning your new leads into customers using…

DELIGHT

 

The final and ongoing phase of inbound marketing is focused on delighting your customers and turning them into ongoing promoters of your brand into the future!

  • Surveys
  • Smart content
  • Social monitoring

"Thanks again for your help. You have taken a very complicated, manual process and streamlined it.
We now have consistency, efficiency, data collection, professionalism and correct spillinGs, and or graMmmers; or theirin,

IE: . pUncuatin% in our correspondence. I am already seeing a huge impact in my first 24 hours of use. No Joke! Great job Team Inspiria!"

Gary M., Hudson Valley Region Franchise Owner / Operator

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To effectively deliver an Inbound Marketing experience, several key elements are required...

  1. A functional and up-to-date website on a high performing hosting platform that has been fully optimized for SEO (search engine optimization).

  2. Well written, thoughtful and relevant content to attract the proper organic traffic to your website.

  3. A content marketing strategy to ensure your content is reaching the proper audience.

  4. Marketing automation to nurture your clients and prospects based on where they are in the buyer's journey.

  5. A HubSpot Certified Partner to ensure a smooth transition in organizational approach to your Company's marketing.

Free e-Book State of Inbound 2016