Outdoor Advertising - Media Planning & Buying Services

InspiriaMedia specializes in the media planning and buying of Outdoor Advertising, also known as Out of Home advertising. Our job is to guide clients and agencies by providing the best media options and mix to meet both your budget and campaign goals thereby providing 100% alignment. When combined with other media formats, outdoor advertising can increase reach by over 300%.

We will confidently manage all of the necessary details that go into an outdoor advertising campaign from planning and research to buying and providing completion reports and photos. 

Taxi:

Tops & Taxi TV Advertising

The best part of taxi advertising is the fact that taxis gravitate toward the busiest areas in most cities as well as airports. Taxi top & taxi TV advertising offers your brand a unique opportunity to show an eye-level presence all over your target city. 

Top benefits/uses include:

  • Market saturation
  • Brand awareness
  • Consumer recognition.

 

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Transit:

Buses, Rail & Subway

Transit advertising is widely used all over the world withing cities and DMA's (designated marketing areas). Buses target pedestrians and vehicular traffic while rail and subway typically target commuters.

Top benefits/uses include:

  • High Frequencey
  • Market Saturation
  • Large Messaging Platform


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Street Furniture:

Bus Shelters, Phones, Kiosks, Newsstands & Urban Panels

Highly visible and often backlit, street furniture is a primary mode of geo targeted outdoor advertising. Whether targeting pedestrians or passerby, street furniture can be used for directional advertising or brand recognition/activation. 

Top benefits/uses include:

• Visibility to pedestrians and vehicles
• 24-hour messaging
• Target a specific demographic

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Billboard Advertising:

Bulletins, Posters & Wallscapes

If you’re looking for a continuous advertising presence that has the potential to attract a sizeable percentage of your prospective buyers, then billboard advertising is for you. Billboard advertising is a large part of the out-of-home advertising industry that reaches large groups of consumers who are constantly on the move.

Top benefits include: 

  • High exposure activations
  • Brand awareness
  • Consumer recognition

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Mall Advertising

Mall advertising reaches a captive and demographically targeted audience in one of the most effective ways possible. With many consumers visiting their favorite mall multiple times per month or quarter, the impressions your ads will garner makes mall advertising an excellent value.

Top benefits/uses include:

  • Highly Targeted
  • High Dwell Time
  • Consumer Recognition

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Airports

Airport advertising is a guaranteed way to get your brand and message in front of a diverse group of millions of potential customers from around the world. From general coverage in major markets and airports such as NY's JFK, Newark, Laguardia, LAX, Miami International Airport and Hartsfield–Jackson Atlanta International Airport, to FBO's and more strategic terminals like Delta 

Top benefits/uses include:

  • High exposure activations
  • Brand awareness
  • Consumer recognition

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Specialty Media:

Stadiums, Gas Stations, Bar Advertising, Mobile Trucks  & More

Specialty advertising includes media beyond the above that doesn't necessarily exist in every market or which is not typical to most traditional media plans. This may include experiential opportunities like tabling, promotions and street teams to sponsorship opportunities. 

Top benefits/uses include:

  • High exposure activations
  • Brand awareness
  • Consumer recognition

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Contact us to learn more