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Search Engine Optimization ("SEO") is a strategic combination of techniques that are used to increase a website's rankings in "organic" search results. When professionally managed, your website will gain the right type of visibility through the marketing of your content, your message.

SEO is an important aspect of an integrated plan. Some clients choose to begin with an SEO project and grow into a more integrated program including paid advertising and thought leadership pieces, for example.

How do search engines prioritize websites?

  • It all begins with the content on our website. What are you telling your users and the SERPs about your business?

  • The SERPs then review which websites link to your website. These are known as "inbound links" and they are important because they reflect your level of influence in the marketplace.

  • Next, the SERPs review your broader "web footprint," which includes your activity on social media, guest blogging on influential websites and more.

 SEO should be thought of as an important pillar of your ongoing marketing efforts. Gaining rank online is a chess game and incremental results can be expected while you spread your voice across the internet to your ideal client base. Align with an experienced SEO agency partner and employ the best practices in today's competitive online marketplace.


Pay-Per-Click (PPC) Advertising

Pay-per-click advertising is the practice of pushing ads to web users through a variety of paid channels.

Paid online advertising will reach users actively searching within your target market through the major search engine algorithms: Google, Bing, Yahoo, Yelp, PRWeb, PRNewswire & Outbrain.

Geo-fencing by zip codes is available, or you can include a wider range of your target market.

To learn more about PPC advertising, click here to read our definition.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website's pages in search engines like Google. Keywords, meta tags, meta descriptions and actual content all contribute to SEO value.

SEO is an organic form of advertising. Organic means your relevant content will boost your rankings without you having to pay Google or another search engine directly.

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Display Advertising

Display ads are also known as “banner ads” or "retargeting ads." The standard size for online ads measures 300px x 250px . When running a PPC ad campaign including display advertising and / or retargeting, the ad platforms require more than just these two (2) most common sizes. For example, Google require nine (9) size variations of your ads for different purposes including all browsers on PCs, tablets and mobile.

With display advertising, you can target users who have visited your site or completed an action on your site in the past. First, you place a tracking pixel on your site. After a user reaches the page on your site with the tracking pixel, we follow the user around the internet showing your ad.

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Social Media Advertising

Social Media has become a pay-to-play environment. Advertisements can be sent out to social media (Facebook, Twitter, etc.) users based on their interests, geographic location, and a variety of other self selected criteria to gain followers, boost engagement, increase website clicks and generate leads.

 

 

Does being found organically in search results matters to your business?
Get a complimentary 20-minute consultation with our digital team.

Request a Consultation